As the senior designer on the team, I began by exploring concepts on how to evolve the Xfinity entertainment experience. This included many explorations that focused app integration, connecting further with the home and other Xfinity products to create a single hub for users to view and enjoy their personal content in one place.
Throughout the Flex product, I worked on creating connected moments that helped visually guide the user between pages and sections of the experience. Moving between a browse and product page was a common user interaction I worked closely with our team to enhance.